Maybe my most asked question in interviews and on Instagram: “how did you start out?”. And “do you have tips for beginners?”. I must say, although I have been doing it for so long, I’m not really sure if I’m the right person to give you tips. I can just share my experience and hopefully you can learn something from it! From both my mistakes and successes. Because that’s how I see my blogging career: ups and downs, just like with everything else in life.
“I’ve had a lot of ups and downs.”
But one tip I can give you, and something I do struggle with from time to time is consistency. And persistence, most people have to work really hard to get to where they are, and to actually stay there – don’t take things for granted. I started out in a time blogs were just popping up all over the world. Instagram wasn’t really a thing, nothing more than an editing tool for me back then. I started my own website out of passion really, I was working in fashion at the time but not with fashion if you get what I mean. I was doing marketing, but nothing creative with the actual products. I wanted to play around with styling and share my inspirations with like minded people. I didn’t know a lot of girls that ran their own blogs back then, and definitely didn’t know about any of the perks that would come with what I do, or the fact that it could turn into a full time job.
Until it did. One thing led to the other, I started to figure things out. A way to grow back then, and probably now still, was commenting on other girls’ blogs (and now Instagram). Really engaging with the girls that would visit my site, supporting each other. It was also so much fun because there’s so much inspiration out there! From one blog I would click through to the next and would discover a whole world of like minded girls and boys I didn’t know before. Sites like Bloglovin’ and Lookbook, where I could share new posts and looks did help getting visibility in the scene. I also had, and still have, a Facebook an Twitter account that I would use to share my posts. When brands started to find me, I figured I needed to invest in that. So whenever I could I replied and said I’d love to meet them in person.
Someone once told me your network is your net worth. And I couldn’t agree more. It’s not about the amount of likes or followers, in the end they’re just numbers. If I would focus on that (and trust me I do too much still) it would make me so depressed. Because yes it’s so hard to grow these days, it’s something I’m struggling with myself on a daily basis trying to find solutions and explanations. But in the end there’s just so much you can do, and key in that is to be yourself, all of the time. Pursue quality of quantity. Do it for yourself in the first place, and make it your little world. Experiment with angles, light, locations, different ways of styling it. Make moodboards, save images from others you like on Instagram to get inspired for your direction, but don’t copy. Be authentic, be you – there’s only one of you out there and thus you’ll be unique.